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When the Space Shuttle Discovery launches this week on its mission to the International Space Station, NASA astronauts can once again take comfort knowing that Trident sugarless gum will be along for the ride. "In the fast-paced environment of a space mission, you tend to reach for something that delivers great flavor on the go," said Dr. Thomas Jones, a former NASA astronaut who flew four shuttle missions and has written a new book about his experiences -- "Sky Walking: An Astronaut's Memoir." "Whether working on the shuttle or inside the Space Station, Trident was always there, floating right inside my 'velcroed' pocket." This year marks the 25th anniversary of the Space Shuttle program, and the makers of Trident say they're proud to have been part of Shuttle missions for each of those 25 years. The Space Shuttle Discovery is scheduled to launch on Saturday, July 1. "Cadbury Adams is proud to supply three classic Trident flavors -- Original, Cinnamon and Spearmint -- for the crew on board this historic 25th anniversary mission," said Brad Irwin, president of Cadbury Adams USA LLC. "We hear that astronauts like Tom Jones chew Trident for the same reasons all of us earth-bound gum-chewers do -- because it keeps our mouths clean and fresh, it tastes great and, as always, it's sugar-free. It's only appropriate that Trident has such a wonderful relationship with the Space Shuttle. After all, Trident was the first gum in space!" Trident sugarless gum will forever be linked to the early days of America's space program, as it traveled with the Gemini astronauts in 1964. According to NASA, Trident has been placed in the Space Shuttle "pantry" -- along with other popular snacks requested by crew members on Shuttle missions -- since the Space Shuttle program got off the ground in 1981. Astronauts at times will turn to Trident while in flight to help them clean their teeth between meals. "America's space program is all about innovation, and we try to bring that same approach to chewing gum," said Jesse Keifer, a 'gumologist' and Director of Cadbury Schweppes' Science and Technology Gum Center of Excellence. "We are working to develop great new flavors and new benefits. That commitment to innovation has resulted in products like Trident White, which whitens your teeth, and Trident Splash(TM), the first center-filled pellet gum which delivers a surprising splash of flavor. Perhaps these new Trident products will be along for the ride when Americans travel to Mars!"
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